VIKING FOOTWEAR - REFLEKSENS DAG

PROJECT: designing ads and graphic material for website and newsletter to spread awareness about Refleksens dag.

REFLEKSENS DAG: Refleksens dag is an annual day, the third Thursday in October, a day all about reflective materials. I designed the graphic material for Refleksens dag to showcase Vikings clothes and shoes with reflective materials, entailing banner, social media (story + post) and newsletter. We made two versions, one based in the studio with a minimalistic look and another one outside with a bit more edgy look (photo: Scott de Castro) where I had the art direction and full creative responsibility.