VIKING FOOTWEAR - BLACK FRIDAY

BLACK FRIDAY 2024: I had the creative responsibility for the Black Friday 2024 campaign, where I wanted to do something else than the “standard” black friday campaigns. The concept is inspired by stickers, I wanted to place a “green sticker” on product photos and campaign photos with “SALE” and “BLACK FRIDAY”. I chose a limegreen colour to stand out and not go for the traditional black-theme during black friday. There is also some text based designs. The formats are social media posts, content for Vikings newsletters and banners.