VEKSTHUSET

SCHOOL PROJECT: Designing a campaign for “Veksthuset” entailing logo, poster and video ads for social media

CLIENT: Naturhistorisk museum/Veksthuset

DESIGN: In this assignement we were to design a campaign for Veksthuset, which included a logo, poster and two video ads for social media - one filled with facts and the otherone was more artistic. I wanted the logo to be organic og botanical, but still in the same style as Naturhustorisk museum. I was inspired by using a scanner to create my poster, so i played around with scanning different flowers. The idea is two have five different poster with plants and flowers from the five different climate zones Vekstuset has, to represent the biological diversity. In my artistic video ad, I wanted to create a tone-of-voice like “call me by your name”, with video without movement. We also had to choose a Norwegian brand Veksthuset could have a collaboration with and I chose Holzweiler, where I invisioned their collab to entail scarfs and tote bag with flower prints (pictures borrowed from Holzweiler).